Log every ad day, read true ROI per listing after fees, and know exactly when to scale or stop.
Get it — $15MockWren Studio sells to customers in the United States. Our workbooks calculate US sales tax and work in US dollars, and we are not registered for EU or UK VAT, so we do not currently sell into those markets. Everything we publish for free — the blog, the forum, every guide on the site — is open to read from anywhere.
Etsy Ads will happily spend your budget forever. This tracker tells you when to let it and when to pull the plug.
What's inside
An Excel file that also works in Google Sheets, with sample data and a built-in quick-start guide. English and Spanish editions are both in the download.
Products are created in-house unless the product page says otherwise, and are for educational use. We make no income or performance claims — outcomes depend on your own effort and circumstances.
Keep more of what you earnSix sales channels, side by side, with Etsy's two different fee bases modelled correctly. Find out what you actually keep.
Keep more of what you earnScore any listing out of 100 against the rules Etsy actually publishes — every one of them cited, dated and checkable.
Keep more of what you earnKnow what a print-on-demand sale really pays you, before you list it. Six sheets, 786 formulas.
Keep more of what you earnYour shop's money in one calm place — income, expenses, fees, monthly P&L and a tax-time summary.
Keep more of what you earnPrice from your costs, or work backwards from the profit you want. Eight sheets, including labour and overhead.
Keep more of what you earnFee calculator, bookkeeping and true-profit pricing — the money side of your shop as one system, for less than buying them apart.
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