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Keep more of what you earn · Excel · 8 sheets

True-Profit Pricing Calculator

$28

Price from your costs, or work backwards from the profit you want. Eight sheets, including labour and overhead.

Get it — $28
Secure checkout on Stripe. Instant download after payment. We currently sell to customers in the United States only.
Who we sell to

MockWren Studio sells to customers in the United States. Our workbooks calculate US sales tax and work in US dollars, and we are not registered for EU or UK VAT, so we do not currently sell into those markets. Everything we publish for free — the blog, the forum, every guide on the site — is open to read from anywhere.

FormatExcel · 8 sheets
AccessEveryone
DeliveryInstant download
Last revised2026-08-09 · v1.1
Details

Handmade pricing usually happens twice. Once when you guess, and once when you find out.

This calculator lets you do it in the other order.

What is inside

  • Quick Price — materials, packaging and time in, a ready-to-list price out
  • Reverse Solver — name the profit you want, get the price that produces it
  • Fee Breakdown — where every cent of the gap between price and payout went
  • Sale Simulator — what a 20% discount actually costs you, before you run it
  • Batch Mode — price a whole product line at once instead of one at a time
  • Labour & Overhead — your hourly rate and fixed costs, folded into the price properly
  • Etsy Fees 2026 — every rate editable in one place, with its source

497 formulas across eight sheets.

The part most calculators skip

Your time. A price that covers materials and fees but not the two hours you spent is not a profit, it is a hobby with extra steps. The Labour & Overhead sheet puts an hourly rate into the maths and carries it through every other sheet.

Who this is not for

If you sell print-on-demand rather than making things yourself, the POD Profit + Fee Calculator is the better fit — it is built around a supplier invoice rather than your own hours.

What you get

One Excel workbook (.xlsx), eight sheets, plus a read-me. Instant download. Works in Excel, Numbers and Google Sheets.

Also available in the Mockwren Etsy shop at the same price.

If a file will not open, or is not what this page described, email support@mockwrenstudio.com and it gets fixed or refunded.

What changed
  • 2026-08-09Added the new bilingual thank-you note to the download. The previous one was written for Etsy buyers and asked for an Etsy review — something a customer buying here cannot do. v1.1
  • 2026-08-02First release v1.0
Version1.1 Licence
One perpetual licence. Use it for your own business, on unlimited products and shops, for as long as you like. Commercial use included. You may not resell, share or redistribute the workbook itself.

Products are created in-house unless the product page says otherwise, and are for educational use. We make no income or performance claims — outcomes depend on your own effort and circumstances.

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