Price from your costs, or work backwards from the profit you want. Eight sheets, including labour and overhead.
Get it — $28MockWren Studio sells to customers in the United States. Our workbooks calculate US sales tax and work in US dollars, and we are not registered for EU or UK VAT, so we do not currently sell into those markets. Everything we publish for free — the blog, the forum, every guide on the site — is open to read from anywhere.
Handmade pricing usually happens twice. Once when you guess, and once when you find out.
This calculator lets you do it in the other order.
What is inside
497 formulas across eight sheets.
The part most calculators skip
Your time. A price that covers materials and fees but not the two hours you spent is not a profit, it is a hobby with extra steps. The Labour & Overhead sheet puts an hourly rate into the maths and carries it through every other sheet.
Who this is not for
If you sell print-on-demand rather than making things yourself, the POD Profit + Fee Calculator is the better fit — it is built around a supplier invoice rather than your own hours.
What you get
One Excel workbook (.xlsx), eight sheets, plus a read-me. Instant download. Works in Excel, Numbers and Google Sheets.
Also available in the Mockwren Etsy shop at the same price.
If a file will not open, or is not what this page described, email support@mockwrenstudio.com and it gets fixed or refunded.
Products are created in-house unless the product page says otherwise, and are for educational use. We make no income or performance claims — outcomes depend on your own effort and circumstances.
Keep more of what you earnSix sales channels, side by side, with Etsy's two different fee bases modelled correctly. Find out what you actually keep.
Keep more of what you earnScore any listing out of 100 against the rules Etsy actually publishes — every one of them cited, dated and checkable.
Keep more of what you earnKnow what a print-on-demand sale really pays you, before you list it. Six sheets, 786 formulas.
Keep more of what you earnYour shop's money in one calm place — income, expenses, fees, monthly P&L and a tax-time summary.
Keep more of what you earnFee calculator, bookkeeping and true-profit pricing — the money side of your shop as one system, for less than buying them apart.
Keep more of what you earnKeep the books and price for real profit — the two tools that guard your margin, together for less.