Know what a print-on-demand sale really pays you, before you list it. Six sheets, 786 formulas.
Get it — $25MockWren Studio sells to customers in the United States. Our workbooks calculate US sales tax and work in US dollars, and we are not registered for EU or UK VAT, so we do not currently sell into those markets. Everything we publish for free — the blog, the forum, every guide on the site — is open to read from anywhere.
Print-on-demand hides the damage in two places at once: the printer's cost and the marketplace's fees. Most sellers only ever check one.
This workbook checks both, on the same sale.
What is inside
786 formulas across six sheets. Nothing is hard-coded, so a fee change is a one-cell edit.
Why the numbers are right
Etsy's 6.5% transaction fee and its 3% + $0.25 processing fee are calculated on two different bases — one excludes US sales tax, the other includes it. This workbook models them separately. Offsite Ads are handled properly too: 15% under $10,000 in a rolling year, 12% and no longer optional above it, capped at $100 per order.
Who this is not for
If you make your own products rather than using a printer, the True-Profit Pricing Calculator fits you better — it is built around labour and materials rather than a supplier invoice.
What you get
One Excel workbook (.xlsx), six sheets, plus a read-me. Instant download. Works in Excel, Numbers and Google Sheets.
Also available in the Mockwren Etsy shop at the same price.
If a file will not open, or is not what this page described, email support@mockwrenstudio.com and it gets fixed or refunded.
Products are created in-house unless the product page says otherwise, and are for educational use. We make no income or performance claims — outcomes depend on your own effort and circumstances.
Keep more of what you earnSix sales channels, side by side, with Etsy's two different fee bases modelled correctly. Find out what you actually keep.
Keep more of what you earnScore any listing out of 100 against the rules Etsy actually publishes — every one of them cited, dated and checkable.
Keep more of what you earnYour shop's money in one calm place — income, expenses, fees, monthly P&L and a tax-time summary.
Keep more of what you earnPrice from your costs, or work backwards from the profit you want. Eight sheets, including labour and overhead.
Keep more of what you earnFee calculator, bookkeeping and true-profit pricing — the money side of your shop as one system, for less than buying them apart.
Keep more of what you earnKeep the books and price for real profit — the two tools that guard your margin, together for less.